Managing a real estate business means juggling listings, agent tasks, and client follow-ups across multiple platforms. Without a central system, it’s easy to lose track, waste time, and miss opportunities.
Real estate tools are designed to help, but many can be expensive or more than a new team really needs. That’s where free real estate CRM tools come in; they bring everything together in one place, streamline agent operations, organize property listings, and help you connect with more potential buyers efficiently.
After reviewing G2 data, I’ve compiled a list of the best free real estate CRMs to help you narrow down your options. This guide is for real estate professionals who want an easy, cost-effective way to manage their business, improve workflows, and engage clients better.
5 best free real estate CRM in 2026: My picks
-
Follow Up Boss: Best for streamlined lead management
For automated follow-ups, pipeline tracking, and team collaboration -
IXACT Contact Real Estate CRM: Best for complete client lifecycle management
For contact management, drip campaigns, and personalized communication -
Placester: Best for website-integrated CRM
For lead capture, property listing integration, and marketing automation -
PropertyPulse: Best for small teams and independent agents
For simple contact management, reminders, and pipeline visibility -
ReferralMaker: Best for referral-focused growth
For client engagement, referral tracking, and follow-up automation
*The software list is arranged alphabetically. These tools offer free trials, free forever options, or freemium models.
Comparison of the best free real estate CRM
Take a look at our quick comparison table to review the main differences between free real estate CRM providers.
| Best free real estate CRM software | G2 Rating | Free plan | Paid plan |
| Follow up Boss | 4.6/5 ⭐ | Free trial | |
| IXACT Contact Real Estate CRM | 4.5/5 ⭐ | Free trial |
Starts at $46.75 per month |
| Placester | 3.5/5 ⭐ | Free trial |
Starting at $59 per month |
| PropertyPulse | 3.8/5 ⭐ | Free trial | Staring at $29/month |
| ReferralMaker | 4.7/5 ⭐ | Free trial |
Starting at $49 per month |
5 best free real estate CRM software I recommend
The global real estate software market is experiencing rapid growth as agencies, brokers, landlords, and investors increasingly rely on digital tools to manage properties, leads, transactions, and client relationships. In fact, the market is projected to be worth around $ 13.65 billion in 2025 and on track to expand substantially in the coming years as cloud adoption and automation rise.
While there are many powerful paid platforms on the market, you don’t always have to spend a fortune to get core functionality. Plenty of free real estate software, especially those built for CRM, lead tracking, and property management, can help agents and small teams be more productive, stay organized, and scale their business without stretching their budget.
Below are some of the best free real estate software tools I recommend. Tools I’ve seen deliver real value for everyday real estate work, from lead capture and deal management to client communication and property organization.
How did I find and evaluate these free real estate CRM software?
To build this list, I began with G2 data, shortlisting top-rated tools based on their G2 scores and consistent performance in the free real estate software category.
From there, I reviewed product specs and recent, verified user feedback to confirm that these products deliver real value and to understand where each one stands out.
The goal was simple: to see whether these tools are as good as they claim, what each one is best for, and whether there’s a free version or free trial you can try with minimal risk. And because this is a free-focused list, I paid extra attention to what you can actually do without paying — such as whether the free tier includes core features, how long the free trial lasts, and what limitations might prompt you to upgrade.
The screenshots featured in this article may be a combination of those taken from the vendor’s G2 page and publicly available materials.
The product list below contains real user reviews from the best free real estate crm software category page. It’s important to note that in the context of this list, vendors offering a free trial are also considered free.
To be included in this software category, a software must:
- Enable real estate agents to communicate with buyers and sellers, and connect them.
- Track, capture, and maintain client lists in an organized database
- Provide support for digital mortgage closing, escrow, and multiple property listings
- Provide, or integrate with, a real estate marketing platform
*This data has been pulled from G2 in 2025. Some reviews have been edited for clarity and accuracy.
1. Follow Up Boss: Best for streamlined lead management
Follow Up Boss allows you to organize, track, and manage client information in your system. It personalizes buyer accounts for every real estate agent, allowing they to work on a shortlisted, zone-specific list and gather more potential leads for a particular area.
Follow-Up Boss captures client data from real-time buyer inquiries and customizes lead engagement and targeting. According to G2 Data, approximately 73% of G2 reviewers praise its ability to store and retrieve information associated with customer contacts and properties. Real estate agents can use this data to send property-specific content to prospects who are interested in purchasing a property.
Pros and cons of Follow Up Boss: My take
| Pros of Follow Up Boss | |
| Professional and friendly customer support | |
| Virtual showings for properties | |
| High-quality facility maintenance support |
Can’t run data reports for free. |
What G2 users like about Follow Up Boss :
“It has a user-friendly interface, but if you have questions, support is super responsive by phone or email. Also, I was assigned an account manager. One of my favorite things they do is provide video examples, step-by-step, from my account. The smart lists are a no-brainer for efficiency and most of all the community is incredible. Top producers are in there ready to share their processes, and moderators will even mention the best person to help you.“
–Follow up Boss Review, Tricia S.
What G2 users dislike about Follow Up Boss :
“I don’t like how I can’t email videos. If there were a way to incorporate, that would be great.”
–Follow up Boss Review, Omar F.
2. IXACT Contact Real Estate CRM: Best for complete client lifecycle management
IXACT Contact Real Estate CRM lists and routes prospects to specific agents. It captures, manages, and segments lead information and even auto-assigns leads for a personalized experience.
IXACT Contact Real Estate CRM also monitors and updates the purchase progress of listings, allowing agents to set deal management workflows.
Pros and cons of IXACT Contact Real Estate CRM: My take
| Pros of IXACT CONTACT Real Estate CRM |
Cons of IXACT CONTACT Real Estate CRM |
| Marketing automation and content creation |
Outdated layout and user interface (UI) |
| Built-in messaging support for agents | |
| All-in-one platform integration |
Weak support for assigning activity plans |
What G2 users like about IXACT Contact Real Estate CRM:
“I love the user interface; it flows and is easy to use. My biggest complaint with most CRMs is the long and high learning curve. I don’t have 4 hours a day to use and try to understand a CRM. It is a tool and needs to complement my business plan, not dominate it and distract me from everything else.”
– IXACT Contact Review, Peter B.
What G2 users dislike about IXACT Contact Real Estate CRM:
” I wish IXACT CRM would implement more modern websites and more modern email templates. There are a few, but a broader selection would be great. I also wish I had the option to pay for the internet data exchange (IDX) add-on feature for the year instead of monthly, but that’s my preference.”
– IXACT Contact Review, Jabria K.
3. Placester: Best for website-integrated CRM
Placester connects you with virtual buyers via content creation and runs marketing campaigns to engage your existing leads. With Placester, you can customize your prospects and retarget them by sending a list of potential showings either via email or directly on their web feed.
Placester organizes lead data and updates it as soon as communication is established between leads and agents. It also updates the intent and stage in the lead cycle, providing an indication of potential conversions. According to G2 Data, approximately 23% reviewers highlight that it enforces or guides website content to fit the desired SEO strategy
Pros and cons of Placester: My take
| Pros of Placester | |
| Responsive customer success teams |
Weak support and escalation teams |
| Easy to navigate and access | |
| Built-in SEO integration |
Can’t auto-save content |
What G2 users like about Placester:
“Very easy to set up and customize sites. Very comprehensive menus that include site design, color choices, SEO options, social media accounts, site verifications, site tracking options, and a choice of visitor engagement levels. Of course, it includes a seamless integration of multiple listing service (MLS) and multiple accounts with certain plans.”
– Placester Review, Geoff B.
What G2 users dislike about Placester:
“Placester’s CRM has always been an issue for our team. It doesn’t route leads as it should, and we’ve had to use other tools to do so.”
– Placester Review, Jessie S.
4. PropertyPulse: Best for small teams and independent agents
PropertyPulse comes equipped with an agent training and communication module to train and empower your field agents. Property Pulse tells you in real-time about active users scrolling through your listing, or the number of slot bookings, or site visits. It also saves and stores client details, allowing agents to access lead databases at any time and mark activity in the system. According to G2 Data, most users report that it takes about 22 months for them to see ROI from the tool.
Pros and cons of PropertyPulse: My take
| Pros of PropertyPulse | |
| Customizable Interface and CRM features | |
| Mobile app and project management integration |
No tutorials in the free version |
| Email marketing and SMS integration |
Slow load times for the sales process |
What G2 users like about PropertyPulse:
“I love that this website is specific to realtors and is automated, and I don’t have to think too much. It does it for me. As the owner and broker of my brokerage, I can get extremely busy, but I have the peace of mind that my website remains current, relevant, and up-to-date. I love the training on the website, as well as the one-to-one assistance available if needed. The advice has always been good. There’s so much more I can and will be doing with my website now, with my assistant.”
– PropertyPulse Review, Donna S.
What G2 users dislike about PropertyPulse:
“If there was one thing, I would say the lack of being able to set tasks with the CRM that is included. It’s somewhat of a pain not having it. You either have to maintain two separate CRMs or sift through the existing one and hope you can remember who you have to follow up with.”
– PropertyPulse Review, Kristin G.
5. ReferralMaker: Best for referral-focused growth
ReferralMaker manages property leads and segments them according to the nature of their purchase. It helps manage contract lifecycles, mortgage-based data, payment data, and facility maintenance for properties at multiple locations.
ReferralMaker also allows you to add and update property information, vendor invoices, and other additional listing costs for a complete picture.
Pros and cons of ReferralMaker: My take
| Pros of ReferralMaker | |
| Maintains client data with high security |
Not enough design options |
| High quality lead segmentation |
A bit pricey for small businesses |
| Calendar syncs for client meetings |
Weak analytics and reporting |
What G2 users like about ReferralMaker :
“I like how simple it is to add to your database. I like how comprehensive you can make each client’s profile. I like how it matches potential buyers to your listings. I like how it auto-populates the best people to call and makes sure that nobody gets missed. I like how it tracks everything for you.”
– ReferralMaker Review, James R.
What G2 users dislike about ReferralMaker:
“Wish it were connected to my multiple listing service (MLS) and that I could send listings to my clients. However, there are many tools for that that are useful only during the transaction. ReferralMaker CRM – is a list of long-term’ relationships.”
– ReferralMaker Review, Praful T.
1. Which is the most user-friendly real estate CRM with a mobile app and integrations with Zillow and Realtor.com?
Follow Up Boss is one of the most user-friendly CRMs, offering a strong mobile app and direct integrations with Zillow and Realtor.com. Propertybase is another option if you want more advanced automation with listing data syncing.
2. Which are the best real estate CRM systems to manage leads and email campaigns in one place
Top choices include IXACT Contact Real Estate CRM and Follow Up Boss, both recognized for their robust email campaign tools and automated follow-up capabilities. ReferralMaker also works well for agents who want simple lead organization paired with relationship-focused marketing.
3. I’m a new realtor. What CRM should I use to track open house leads and follow-ups?
IXACT Contact Real Estate CRM is ideal for new realtors thanks to its easy setup, open-house lead capture forms, and built-in follow-up reminders. Follow Up Boss is another beginner-friendly option with fast lead routing and simple task tracking.
4. Which real estate CRM is most recommended for small brokerages that want team features and texting?
Follow Up Boss is widely recommended for small teams because of its shared inbox, texting features, and team accountability tools. PropertyPulse can also work for brokerages focused on digital marketing and centralized communication.
5. Which real estate CRM gives the best bang for the buck for agents doing under 20 deals a year?
ReferralMaker offers good value with simple workflows and a low learning curve, making it ideal for low-volume agents. IXACT Contact also delivers strong affordability with email marketing and website tools included.
6. Which are the top-rated real estate CRM platforms that work well with Gmail and Outlook?
Follow Up Boss integrates seamlessly with Gmail and Outlook, automatically syncing emails. Propertybase also offers strong email integration, as well as advanced workflow automation.
7. What’s the best real estate CRM for a solo agent that’s easy to learn and not crazy expensive?
IXACT Contact Real Estate CRM is a great match for solo agents because it’s intuitive and budget-friendly. ReferralMaker is another simple, lightweight option if you want relationship-focused follow-up without complexity.
8. Which is the best CRM for commercial real estate brokers who need deal tracking and reporting?
Propertybase stands out in the commercial real estate sector due to its customizable deal pipelines and advanced reporting tools. Follow Up Boss can also work if you want simpler deal tracking with strong communication tools.
9. Which real estate CRM software is best for lead routing and pipeline management for a mid-size team?
Follow Up Boss excels with fast lead routing, collaborative pipelines, and automated assignment rules — making it ideal for mid-sized teams. PropertyPulse is another option if marketing automation and centralized communication are priorities.
Stay aligned with your buyers from the very beginning
When you store the right client details in your free real estate CRM, you’re not just organizing data; you’re unlocking clarity. You’ll know exactly what each buyer wants, stop wasting time on mismatched showings, and focus on the prospects who are actually ready to move.
Do this consistently, and you won’t just boost your productivity, you’ll become the agent people remember, recommend, and happily invite to celebrate their new home.
Learn how to optimize brokerage commissions and maintain broker relations with the best brokerage management software in 2026.
This article was originally published in 2024. It has been updated with new information.
