Vicky Parry
3rd Nov 2025
Reading Time: 2 minutes
Asda has brought back it’s popular cafe ‘winter warmer’ £1 meal deal to support the over 60s this winter, as they continue to face increased financial pressures during the cost-living crisis.
From 1st November until the end of February, Asda are offering people aged 60 and over the chance to enjoy soup, a roll and unlimited tea and coffees for just £1 in any of Asda’s 212 cafes. The retailer first launched Winter Warmers in November 2022 for two months in a bid to support older customers who were disproportionately affected by the spiralling living costs, with 65-to-74-year-olds experiencing a £163 year-on-year drop in disposable income in August 2022.
The offer is available all day, every day and will run alongside the Kids eat for £1’ offer which continues to be hugely popular, with more than 2.6 million meals served since its launch in June 2022, and half a million meals in 2024 alone.
The latest figures from Asda’s Christmas Community Tracker revealed that loneliness and isolation affected millions of older people, particularly at this time of year. One in ten people reported they weren’t sure if they would speak to anyone between December 15th and January 1st, and they also revealed they would go to a supermarket simply to speak to another person.
Jordan Cummings – Buying Manager, Cafes and Concessions at Asda said: “We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and on a fixed income.
“Last year alone we sold over half a million meals showing the vital need for this initiative. By bringing Winter Warmers back this November, we hope it will continue to be just as impactful across the winter months for those who need it most, as well as offering a relaxed social environment to come and chat to others.”
